Welcome to the Waitrose Communications Portal
The Waitrose Communications Portal for Sustainable Agriculture highlights the relationships between Waitrose, its suppliers, growers of fresh produce and a range of research providers concerned with the sustainable production and supply of food products.
We are living in an increasingly turbulent world with key issues of climate change, population growth and resources affecting how supermarkets like Waitrose source food. With such global pressures this website sets out one part of the Waitrose response based on collaboration with suppliers and growers.
This website describes the work of The Waitrose Agronomy Group, The Waitrose Farm Assessment programme, our key science collaborators and research projects. It is hosted by Lancaster University, which – through Distinguished Professor Bill Davies – coordinates and leads the Waitrose response.
The primary objective of this site is to inform growers around the world of best practice and to demonstrate a step-change in a broad range of agricultural practices. We believe that each farm is unique and our role is therefore to stimulate evidence-based change and sustainable development. One vehicle for this is our network of Waitrose Demonstration Farms, which will, as far as possible, define the term ‘sustainable intensification’.
Diversity in production methods means there are several unique farming challenges – from glass house, root and surface field crops, uncovered and covered tree crops, bush crops and soft fruit. This site covers our fresh produce supply chain, but we believe the principles of sustainable agriculture can be applied to all production types, and to the whole farm.
The Foresight Report on The Future of Food and Farming, published in 2011, raised several challenges for us all about sustainability, yields, population growth and world resources.